BrandTrust live @SXSW

Find out more about our learning journey: BrandTrust goes SXSW

- March 13th -

Goodbye Austin, see you next year

We would like to thank all participants of the learning journey for the exciting days, the mutual inspiration and the exchange of experiences! Looking forward to SXSW 2019!

Visiting brand spaces and flagship stores

@YETI Flagship Store

Great examples for the staging of peak performances

@TOMS® / TOMS store and coffee bar

At TOMS®, giving is their DNA and has been from the start! One for One®.

@Whole Foods Market: the pioneer chain for organic foods.

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- March 12th -

4th day of the conference

The third coast and the blueberry in a bowl of strawberries

Let's get back to the peculiarities of Austin one more time. The emigration of talent from Silicon Valley and from the areas surrounding the elite east coast universities to Austin is continuing (as described before). This is how the term "third coast" came to be.

And another graphic comparison, this time with a political reference. In the deeply republican South (party color red), Austin is a democratic stronghold (party color blue), so it is kindly described as a "blueberry in a bowl of strawberries."

Looking forward to the next session with Eddy Cue (Apple): Curation in Media - Why It Matters

- March 11th -

3rd day of the conference

Elon Musk answers questions @SXSW

"AI is far more dangerous than nuclear weapons"

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- March 10th -

2nd day of the conference

Alastair Humphreys (adventurer and author): "Adventures don't always have to be epic. They can take place in your backyard."

Exploring microadventures at the pinterest house

Enjoying the sun during the lunch break

Waiting for the next session

Rachel Zoe (designer, editor, author, TV personality and entrepreneur) about the adaptabilty in fashion's changing landscape

WholeFoods founder John Mackney about the "Future of capitalism"

"Create value for the people as well as purpose and importance to shareholders."

What´s the purpose of my business

"The future of capitalism" was the snappy title of one discussion session. Most audience members were sitting in the packed auditorium to listen to one man: John Mackey, founder and CEO of WholeFoods, who sold his supermarket chain to Amazon in 2017. Right at the start, he refutes speculations: "The merger is going incredibly well. Amazon people are very creative."

The facilitator quotes a global study which found that 77 % of people are demanding a change in capitalism. John Mackey, too, is convinced of this and emphasizes that business has to be more than just making money. His credo and his "why" is to create value for people, offer them a benefit. But he is also a realistic business man and adds: "Create value for the people as well as purpose and importance to shareholders."

He urges his listeners to "go on and make a difference – create it."

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Minter Dial: Futureproof Your Business for the Next Disruption

"You need to have a purpose beyond and above making money"

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- March 9th -

First day of the conference

#BrandTrust goesSXSW

Tim O'Reilly: Never do right things for wrong reasons

Tim O´Reilly: let´s invent the future that is possible now

A gripping person, because he is a pragmatist and theoretician, entrepreneur and author. The American media call him "the oracle of Silicon Valley". The founder of the eponymous publishing company for technology literature and initiator of the Perl Conference advocates not joining the growing negative attitude toward new technologies but taking advantage of the chances they offer for a better life.

For instance, he defines Uber as a giant market place for passengers and drivers at the same time, managed by algorithms.

AI and other technologies open up a plethora of new possibilities. But he observes that we are still trying to practice the old economic patterns: "In 2018 we are still trying to revive the old economy, rather than inventing the future that is possible now."

"Doing the right thing for wrong purpose" vindicates critics of AI, for example. He talks about a Google event where a drone was sent to get a coffee from Starbucks. Who needs that? "The right purpose", on the other hand, would be to have drones bring blood supplies to inaccessible regions...

We can and must shape the future and use the technology to do it, is his message. His current book: WTF. What´s the future and why it is up to us.

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@Startup crawl

The Girls' Lounge

Checking the program

The spirit of SXSW

#Puppyccino

Cowboy in the city

Ready for SXSW

First day of SXSW: Early morning briefing

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Good morning Austin

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- March 7th -

Why the tech elite are moving from Silicon Valley to Austin?

The SXSW puts Austin into a state of emergency for 10 days. The city vibrates. But even after the tech, music, and film business crowd has left, the town remains very lively. Because more and more people want to live and work in Austin. The city currently reports 200 new residents per day (!), particularly of people from the digital fields: Data scientists, programmers, and people with ideas for startups. Many of the new residents come here from Silicon Valley, looking for a city with better quality of life and lower cost of living. The massive increase in population is driving up rent prices and is already an immense challenge for the traffic situation.

What´s gonna be the next Austin?