We are the only brand-centered management consultancy that combines business know-how with brand expertise.
The unique aspect of BrandTrust consulting: We link a broad range of brand knowledge gained in over 1,000 projects with in-depth business know-how. This special kind of BrandTrust knowledge is bundled in 0ur 11 "Industry Competence Centers".
Our business specialists know their clients' problems in detail. In many cases, they have decades of experience in operative business in the sector, and have gained a wealth of brand knowledge over the years. We research specific brand topics with our own studies and pass on the results: to our clients, in workshops, and in books.
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Lifestyle & Luxury
Luxury and lifestyle brands are in the middle of the digital transformation, but they have little or no answers to this challenge. One thing is clear: The days of permanent double-digit growth are gone. Customers are becoming more critical again. And they want to see behind the façade built by costly marketing.
Luxury thrives on distance. But how can the fascination of luxury be maintained in digital channels – on platforms where everyone wants to put in their two cents worth? Can luxury companies afford to be active in the social web? And how do you create luxurious experiences in a web shop?
Lifestyle & Luxury
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Retail, Mail Order & E-Commerce
In just a few years, the retail business will look different than it does today. Shopping for daily needs will move to the internet, because that's where it is more convenient, cheaper, and more reliable. For retailers that means: They must reinvent the post-digital buying experience, the "high mass of the customer journey". It is about creating seamless online and offline experiences, understanding customers better, being closer to their wishes and dreams than the competition. Understanding themselves as seducers will be the new role of many retail systems. Formulating answers from a brand perspective will be the challenge for the future.
Retail, Mail Order & E-Commerce
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Pharmaceuticals, Healthcare & MedTech
Pure high tech combined with extreme selling power makes for extraordinarily high margins. This model has been successful for many years, but regulators, disruption, and digitalization have begun to assail the system. They will destroy it or at least change it permanently. Customers and patients have never been as well informed as they are today. Pharmacists, doctors, and medical professionals are increasingly pressured to justify their actions. The innovation pipeline is brimming – but these new developments cannot be adequately imparted or understood. Brands can lower this transaction complexity by trying to gain and strengthen people's trust at every touchpoint. It is the only way this market can still be ruled and shaped.
Brand Impact: The Case AbZ Pharma "From pure function to emotional significance"
Pharmaceuticals, Healthcare & MedTech