South by Southwest

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South by Southwest

The South by Southwest (SXSW) is a one-of-a-kind event revolving around the digital economy, music and film. BrandTrust is organizing a Learning Journey for this conference in Austin/Texas complete with an attractive supporting program.

We are planning the next Learning Journey to Austin for SXSW March 6-10, 2024 (arriving March 5 and departing March 11). Register for the Discovery Jounrey using the form below.

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Austin, Texas is home to the largest digital festival in the world: South by Southwest (SXSW). Originating as a film and music festival in 1987, SXSW is where the world's elite entrepreneurs and creatives gather to network and learn about the latest developments in the following core topics:

  • Artificial Intelligence in its full range, from technical applications to societal impact
  • Developments and cases in advertising & brand experience in the tech environment
  • Changes in Workplace and New Work
  • Industry topics such as design trends, health & medtech, energy, food, fashion & beauty and culture

One example is the U.S. government's climate plan, which will change much of what we know:
The U.S. climate plan is a superlative program. With investments in the trillions, the economy is to become climate-neutral by 2050. This could have a global impact on energy supply. And ... it will require a major boost in innovation and investment, because private companies in the U.S. in particular are crucial to such a development. There are still many question marks, but hope prevails and companies in Europe are looking to the U.S. with eager anticipation to see if profound change is really possible.

Hear directly from entrepreneurs and researchers at our Learning Journey on the ground in Austin about how decarbonization is progressing, the hurdles involved, but also the success stories.

Other highlights include appearances by top-level speakers such as members of the U.S. government and Congress, entrepreneurs like Elon Musk and Marc Zuckerberg, creatives like Walter Isaacson and Christopher Nolan, and, of course, tech futurist Amy Webb from New York. But the more than 2,000 panels and talks offer the right inspiration or solution for really every aspect of current developments.

To ensure that you don't lose sight of the big picture and miss the best sessions, there is a briefing every morning under the experienced guidance of BrandTrust on the highlights of the day and an in-depth reflection on the experience every evening. According to our participants, this dramatically increases the learning effect.

Preliminary program

Even before the official events begin, we will have the opportunity to meet and exchange ideas with CEOs, founders and influencers from the Austin entrepreneurial scene in a program designed just for us.


Registration Learning Journey to SXSW 2024

I hereby register bindingly for the Learning Journey to South by Southwest 2024 and accept the conditions of participation.

Please note that places are very limited and registrations will be accepted on a first-come, first-served basis.

After registration we will contact you as soon as possible.

*Mandatory field

**Please include for registration from outside of Germany (except Switzerland)!

Klaus-Dieter Koch

Klaus-Dieter Koch, managing partner and founder of BrandTrust, is inviting you to the South by Southwest.




Alexandra Fischbäck

Do you have any questions? Write Alexandra Hartmann.