Book
The first textbook for tourism brands
The first textbook to unite the topics of brand and tourism. On his journey through the world of destination brands, the tourism and brand expert takes a variety of perspectives, so the book offers valuable insights not just for professionals but for anyone interested in the tourism industry.
Book
The first textbook for technology brands
Industry and technology companies have to realize: They need not only premium products, but urgently need valuable brands as well. In “Value Branding”, Jürgen Gietl describes how to build and manage a brand to be successful.
Book
The first textbook on brands that combines theory and practice.
A book brimming with invaluable brand expertise: First, Klaus-Dieter Koch and his team explain 12 crucial aspects of successful brand strategy and brand management. In the next segment, 12 brand managers share experiences from their work, talking about challenges and goals. Finally, the book offers an interview with philosopher Peter Sloterdijk about the brand phenomenon.
Book
The English edition of “Was Marken unwiderstehlich macht”
Klaus-Dieter Koch’s successful book “Was Marken unwiderstehlich macht – 101 Wege zur Begehrlichkeit” is now available in English. A book filled with tips on how a brand can achieve high attractiveness – become desirable.
Book
The standard reference for brand management
This book by Klaus-Dieter Koch has become one of the “must reads” of brand management. The author derives brand management rules from the laws of physics and packs them into a very readable book brimming with fresh ideas for more brand success.
Book
A book filled with practical advice for more brand attractiveness.
What strategies, methods and details make a brand desirable? Klaus-Dieter Koch gives 101 practical tips for successful brand management based on decades of experience as a brand strategist.
