Article
24 July 2023, Internal Branding
If you want to make your company sustainable, you must never forget your employees. One thing is clear: without them, you won't succeed. We will show you the things you need to pay attention to.
Article
4 October 2022, Brand attractiveness
There are lots of reasons why a company may need to change its prices – perhaps due to inflation, changes in the supply chain or a different production method. If it uses its brand to do it, the chances of success improve. We’ll show you how it’s done.
Article
19 May 2022, Tourism brands
The current pervasive staff shortages are an enormous burden on the tourism industry. However, for operations with a distinctive employer brand that attracts suitable personnel, the odds are not at all bad. How do you develop such an employer brand? A brief introduction.
Article
26 July 2021, Brand development
As brand consultants, we continuously run into massive prejudices when it comes to the meaning of the brand. High time to debunk the most common ones. We respond to the ten most frequent misunderstandings—for all those who care about brands as much as we do.
Article
24 June 2021, Job market
Soon we’ll have overcome the corona crisis. This is the perfect time to refresh and re-align employer brands – with everything the crisis taught us and all the new ideas it sparked. One particularly important part falls to GenZ, because it will soon be more important for companies than many of us realize.
Article
7 April 2021, Health brands
Many manufacturers of dietary supplements don’t know how to get consumers fired up. They linger in structures of yesteryear and overwhelm their customers with pointless portfolios. Lyma shows us that there is another way. A brief analysis of what may be the most expensive supplement brand in the world.
Article
25 January 2021, Brand strategy
More success with smaller budgets—nearly every marketing manager these days is faced with this seemingly impossible task, as budgets were cut painfully during the corona crisis. “Brand-centric growth hacking” could be part of a solution for achieving more with less during uncertain times.
Article
27 April 2020, Sociocultural Trends
How brands can contribute to people's search for meaning, especially now in corona-times.
Article
13 January 2020, Company management
Unmotivated employees with a blockade mentality – a nightmare for every company that wants to change. What can you do to prevent it from happening during the digital transformation? Management has to build trust, develop a vision, make people look forward to the future. An essay about social change, human fears, and why brands provide security.
Article
21 October 2019, Brand building
Sometimes we look at a couple and know: Those two were meant for each other. That’s how it is with brand and content: They are a perfect pair. When the two support one another, they can go far. But companies need to support this union. What do they need to do?
Article
14 October 2019, M&A
The hard truth is: The brand knowledge many decision makers and consultants bring to the table during corporate transactions is insufficient. The consequences can make the difference between success and failure of a company. 10 tips for using the brand correctly in M&A.
Article
29 July 2019, Brand management
Disloyal customers, hectic markets – we are living in restless times. Nevertheless, it is possible for brands to build a customer base that remains loyal for the long term. We’ll give you five tips. One of them: keep calm.
Article
3 June 2019, Brand and responsibility
They go through life with particularly critical and watchful eyes: Millennials and Generation Z. They know the global problems and want to contribute constructively to the solution. This is not only a fertile breeding ground for impact brands, but also a trigger for other brands to critically examine their self-perception.
Article
24 July 2023, Internal Branding
Article
29 April 2019, Brand and responsibility
