Article
24 July 2023, Internal Branding
If you want to make your company sustainable, you must never forget your employees. One thing is clear: without them, you won't succeed. We will show you the things you need to pay attention to.
Article
4 October 2022, Brand attractiveness
There are lots of reasons why a company may need to change its prices – perhaps due to inflation, changes in the supply chain or a different production method. If it uses its brand to do it, the chances of success improve. We’ll show you how it’s done.
Article
19 May 2022, Tourism brands
The current pervasive staff shortages are an enormous burden on the tourism industry. However, for operations with a distinctive employer brand that attracts suitable personnel, the odds are not at all bad. How do you develop such an employer brand? A brief introduction.
Article
26 July 2021, Brand development
As brand consultants, we continuously run into massive prejudices when it comes to the meaning of the brand. High time to debunk the most common ones. We respond to the ten most frequent misunderstandings—for all those who care about brands as much as we do.
Article
24 June 2021, Job market
Soon we’ll have overcome the corona crisis. This is the perfect time to refresh and re-align employer brands – with everything the crisis taught us and all the new ideas it sparked. One particularly important part falls to GenZ, because it will soon be more important for companies than many of us realize.
Article
7 April 2021, Health brands
Many manufacturers of dietary supplements don’t know how to get consumers fired up. They linger in structures of yesteryear and overwhelm their customers with pointless portfolios. Lyma shows us that there is another way. A brief analysis of what may be the most expensive supplement brand in the world.
Article
25 January 2021, Brand strategy
More success with smaller budgets—nearly every marketing manager these days is faced with this seemingly impossible task, as budgets were cut painfully during the corona crisis. “Brand-centric growth hacking” could be part of a solution for achieving more with less during uncertain times.
Article
11 May 2020, Brand management
Why is brand trust so important? Because customers stop thinking when they trust a brand. They buy it again and again, blindly so to speak, because they are sure: It will not disappoint them. This behavior is what makes brand trust so valuable: It is really pre-sold revenue. It leads to profitable growth – and reduces risks.
Article
27 April 2020, Sociocultural Trends
How brands can contribute to people's search for meaning, especially now in corona-times.
Article
13 January 2020, Company management
Unmotivated employees with a blockade mentality – a nightmare for every company that wants to change. What can you do to prevent it from happening during the digital transformation? Management has to build trust, develop a vision, make people look forward to the future. An essay about social change, human fears, and why brands provide security.
Article
11 November 2019, M&A
Post-merger integrations fail all too often because a brand is not appropriately integrated and used as a change management tool. We name the 5 key factors for successful PMI using the brand.
Article
14 October 2019, M&A
The hard truth is: The brand knowledge many decision makers and consultants bring to the table during corporate transactions is insufficient. The consequences can make the difference between success and failure of a company. 10 tips for using the brand correctly in M&A.
Article
2 September 2019, Brand development
From collective indignation to boundless enthusiasm – the brand Gucci is setting new standards in the fashion industry. The competition is awe-struck and wondering: Why is the Italian luxury label so successful?
Article
24 July 2023, Internal Branding
Article
29 April 2019, Brand and responsibility
