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Education

BrandTrust brand seminar for B2B and B2C companies

“Building and managing effective brands”


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Article

12. Dezember 2022, Brand attractiveness

Pros and Cons: Does Your Brand Really Need a New Name?

When does it make sense to do a rebranding, and when should you stay away from it and consider a repositioning instead? We give you 8 good reasons that justify a new brand name – and 8 reasons against it.


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Study

"Finding talent that fits the brand"

Employer Branding: Using the brand to discover the right talent


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Event

BrandCircle Vienna

The head of our Vienna office, Achim Feige, invites you at regular intervals to his exclusive BrandCircles in the heart of Vienna, to the BrandTrust Living Room on Lugeck.


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