Education
BrandTrust brand seminar for B2B and B2C companies
Article
12. Dezember 2022, Brand attractiveness
Pros and Cons: Does Your Brand Really Need a New Name?
When does it make sense to do a rebranding, and when should you stay away from it and consider a repositioning instead? We give you 8 good reasons that justify a new brand name – and 8 reasons against it.
Klaus-Dieter Koch
Managing Partner
Study
„New Luxury and Brands Reloaded“
Which luxury brands are attractive – and which are only well-known?
Klaus-Dieter Koch
Managing Partner
Event
BrandCircle Vienna
The head of our Vienna office, Achim Feige, invites you at regular intervals to his exclusive BrandCircles in the heart of Vienna, to the BrandTrust Living Room on Lugeck.
Book
The first textbook for tourism brands
Destination Branding - von der Geographie zur Bedeutung
