Education
BrandTrust brand seminar for B2B and B2C companies
Article
12. Dezember 2022, Brand attractiveness
Pros and Cons: Does Your Brand Really Need a New Name?
When does it make sense to do a rebranding, and when should you stay away from it and consider a repositioning instead? We give you 8 good reasons that justify a new brand name – and 8 reasons against it.
Klaus-Dieter Koch
Managing Partner
Study
"Finding talent that fits the brand"
Employer Branding: Using the brand to discover the right talent
Klaus-Dieter Koch
Managing Partner
Event
BrandCircle Vienna
The head of our Vienna office, Achim Feige, invites you at regular intervals to his exclusive BrandCircles in the heart of Vienna, to the BrandTrust Living Room on Lugeck.
Book
A book filled with practical advice for more brand attractiveness.
Was Marken unwiderstehlich macht - 101 Wege zur Begehrlichkeit
