In oversaturated markets, brands have to be unique
30.11.2015 - For human relationships, compromise may be a good thing – but not for brands! They need clear boundaries.
Brand Centric Leadership: Brands provide orientation for leadership
07.09.2015 - Too often, the brand is not lived by management or the employees. That can be dangerous. We will introduce you to a leadership system that is based in the brand: Brand Centric Leadership.
Retail brand touchpoints: Employees are more important than advertising
01.06.2015 - What brand touchpoints are relevant for consumers? What companies are able to differentiate themselves at those touchpoints? We analyzed the touchpoints for three sectors (in D, A, CH). Sector 1: Retail.
Brand touchpoints decide over success or failure
13.05.2015 - Our study on the management of brand touchpoints demonstrates how important it is for brand awareness and attractiveness. We analyzed the banking, retail, and sporting goods sectors.
