Brand Management: Offer value rather than illusion
14.07.2014 - How do B2B companies communicate successfully? By skillfully emphasizing their brand values and foregoing empty illusions.
Von Jürgen Gietl
The brand – an ideal testament for your corporate values
19.05.2014 - The brand is a management system that transports the founders’ original DNA and gives the company its character. It can be used to pass on essential values for corporate growth.
What we can learn from trustworthy brands
12.05.2014 - Consumers are getting more and more distrustful. And yet there are brands that seem to be immune to this trust erosion. These are their five secrets of success.
The influence of brands – what are buying decisions based on?
31.03.2014 - Most buying decisions are not based in fact, but intuition. Because this also applies to engineering-driven products, their suppliers should support this kind of decision-making with brand management.
