Telefon E-Mail Social Media
X
Telefon
Nuremberg:
Tel. +49 911 933 57 80

Vienna:
Tel. +43 1 890 2018
Social Media
Follow us:
YouTube Twitter Facebook
Instagram Xing LinkedIn

Brand Management: Offer value rather than illusion

14.07.2014 - How do B2B companies communicate successfully? By skillfully emphasizing their brand values and foregoing empty illusions.

Von Jürgen Gietl


BrandTrust

The brand – an ideal testament for your corporate values

19.05.2014 - The brand is a management system that transports the founders’ original DNA and gives the company its character. It can be used to pass on essential values for corporate growth.


BrandTrust

What we can learn from trustworthy brands

12.05.2014 - Consumers are getting more and more distrustful. And yet there are brands that seem to be immune to this trust erosion. These are their five secrets of success.


BrandTrust

The influence of brands – what are buying decisions based on?

31.03.2014 - Most buying decisions are not based in fact, but intuition. Because this also applies to engineering-driven products, their suppliers should support this kind of decision-making with brand management.


Popular Articles

Article

Nadja So-Hui Schwarting

24 July 2023, Internal Branding

How to implement your sustainability strategy in-house - 5 tips

More details

Article

BrandTrust

29 April 2019, Brand and responsibility

Impact Brands: Will socio-ecological activity become more important than profit (Part 2)

More details