How strong is the brand Nespresso?
09.08.2013 - Nespresso is facing competition: Senseo and Mondelez plan to take on the coffee capsule market – with lower-priced products and broad distribution. Can the brand Nespresso withstand this attack?
Goodbye target groups – the future belongs to brand communities
18.04.2013 - Today’s consumers are virtually impossible to classify, their consumption and media behavior is too individual. Brand communities solve the problem.
