Brands in a confidence crisis: Consumers hardly believe online brand appearances
21.08.2012 - Consumers are more willing to trust independent offline sources than online offers by brands and companies, our study "Beyond the Hype" reveals.
Von Klaus-Dieter Koch
How to generate brand trust? Or: When customers stop thinking (1/2)
27.03.2012 - Brands that are trusted lead to profitable growth and at the same time reduced risk.
From average to luxury brand: How to uptrade brands
28.02.2012 - Companies who want to uptrade a brand to a premium or luxury brand need much more than a new campaign.
