Introduction: The 13 rules for success of a brand architecture
08.08.2011 - How to you establish a growth-oriented brand architecture? Jürgen Gietl explains the 13 rules for success in a series. The first part gives you an overview of this hot topic.
Von Jürgen Gietl
Nation Branding: How a country becomes a strong brand
03.08.2011 - The Austrian nation is working on its brand to boost its image. How does "Nation Branding" work? Klaus-Dieter Koch in an interview with derStandard.at.
Von Klaus-Dieter Koch
Luxury sells: How to guide a luxury brand into a successful future
10.06.2011 - Anyone who wants to build and manage a luxury brand needs to practice patience and be skeptical of promises of quick success.
Von Klaus-Dieter Koch
To attract the best talent, employers need a credibly managed, attractive employer brand.
28.03.2011 - The lack of qualified employees will be one of the greatest challenges companies face in the near future. The corporate brand plays a major part in the struggle to win talented people and keep them.
The right brand style is more important than creativity and advertising pressure
22.03.2011 - Consumers these days are taking only a few seconds for each brand contact. To be noticed in that short a time, a distinctive brand style is essential.
Von BrandTrust
No more counting beds – the future of winter tourism lies in added value
28.02.2011 - Most winter destinations in the Alps are still striving for mass growth. But the future belongs to a new perspective: added value per customer. This new viewpoint is a fresh breeze blowing through marketing.
Von Klaus-Dieter Koch
