Brand expert for textiles and lifestyle
As a Senior Brand Consultant at BrandTrust, Dr. Judith Scholz conducted the third edition of the "Luxury & Brands" study series in 2018. During her doctorate, she delved deeply into the global textiles industry and published her dissertation entitled "Globale Markenführung und CSR-Kommunikation in sozialen Netzwerken" (Global brand management and CSR communication in the social networks), which was awarded the university prize of Würzburg University.
These days, she consults corporations, SMEs and startups from the strongest economic sectors, particularly textiles, FMCG, lifestyle and health. Core topics of her work are the development of promising brand systems and their implementation within companies.
Sector focus
Lifestyle & Luxury
Retail, Mail Order & E-Commerce
Fast Moving Consumer Goods
Brand consulting focus
- Development of growth-oriented brand strategies
- Enabling employees
- Brands as instruments of cultural transformation
- Business model transformation
- Future scenarios
The speaker
Dr. Judith Meyer enjoys maintaining her close ties to science. Apart from numerous teaching assignments and seminars at universities and business schools, she also gives inspiring talks outside of the scientific context on the following focus topics:
- Millennials
- Brand Communities
- Digital Brand Management
- Uptrading and Upselling / "Premiumization"
- Sustainability
