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Fridolin personally
That's what I'm known for at BrandTrust:
For my humorous and charming manner.
What I appreciate about BrandTrust as an employer:
Intentional co-entionality, lived cohesion and incredible brand knowledge.
The coolest country I've been to:
Sweden - never met so many people with my hair color.
What I always have in my office bag:
A banana.
My favorite books:
Start with Why, Steal like an Artist
My favorite series:
Scrubs, Breaking Bad
My favorite quote:
"Stay hungry, stay foolish" - Steve Jobs
My favorite childhood brand:
Definitely Lego. The endless building possibilities and themed sets like Lego Star Wars turned my room into an entire Lego world.
My current favorite brand:
As a competitive athlete, I'm fascinated by sports brands with extraordinary stories:
In snowboarding, it's Burton - With its pioneering spirit, the brand not only launched a new sport, but manages to continuously push it forward while preserving culture and values.
My enthusiasm for basketball can be traced back to Michael Jordan's success story, and thus the narrative of the Nike brand.
The biggest brand secret I know:
Successful brand engineering is securing a monopoly position in the consumer psyche.
