Brand expert for measuring brand success and M&A
"Measure everything that can be measured and make measurable what cannot be measured." Galileo Galilei
Through this principle, Galileo Galilei revolutionised the order of the "Old World". Partner Benedikt Streb also fights against the conventional understanding of brand - brand is logo - and brand censorship in M&A projects by trying to make the soft factor brand hard and measurable. In his training as an International Mergers & Acquisitions Expert (IMAA), he deepened his expertise and not only learned the language of finance and paragraph experts, but above all developed measurement methods to show the value of the brand in hard financial figures.
He strongly believes that a strong, attractive brand is a competitive differentiator.
Sector Focus
Financial & Professional Services
Pharmaceuticals, Healthcare & MedTech
Technology & Automotive
Construction & Real Estate
Brand Consulting Focus
- Brand-centric Rocket Growth Strategies: identify the brand's unique value creation potential and required value drivers.
- Value-driven implementation: realise the cost and value synergies of the brand.
- True following: only what glows on the inside can burn on the outside. That's why you are a brand ambassador - board member | manager | employee - out of conviction and not compulsion. Benedikt Streb burns for his clients' brand and enjoys persuading them.
- Fact-based brand management: making brand value development transparent and thus measurable and controllable
- M&A from a new perspective: using the brand as an analytical tool, value driver and change agent to minimise transaction risk and tap more synergies
The Speaker
Benedikt Streb knows how to captivate his audience with methodology, conviction, empathy and energy. He learned this from Nancy Duarte, the genius behind Apple's keynote speeches, among others. It is particularly important to him that the audience take away a lasting valuable, priceless insight and have answers to their burning questions. He loves interactive formats that give him the opportunity to respond to individual participants and their reactions.
The Author
The need to get to the bottom of things, to question, check and measure them in order to finally optimise them, is still the starting point for innovations today. That's why readers will only find inspiring, boundary-pushing food for thought in his work.
Articles translated into English:
Artificial intelligence: Why should my brand care?
Corporate takeovers: Smart brand integration for a successful transaction
10 tips to keep your corporate transaction from becoming a nightmare
