BrandTrust Talks Beyond - #BeReal #Imperfection
Colin spoke with Kees Elands, founder of TrendsActive, about the social media platform BeReal and imperfection. These two episodes are the first in English.
#BeReal
In Kees' opinion, BeReal is a counter reaction to the other social media platforms. What can they learn from each other?
Colin and Kees discuss whether BeReal is hype or a trend and how the platform came to be. They also discuss authenticity and the characteristics of Generation Z, which is looking for a more authentic image of itself. This fact is also an important insight for brands.
#Imperfection
Colin has also observed this 'trend' in brands that already have a great vision, but have not yet implemented or achieved it.
Kees sees authenticity more as a trend and imperfection as an endorsement of that. Perfection and imperfection go hand in hand - imperfection (failure, mistakes, ...) are usually prerequisites for perfection.
What does this mean for brands? They should show their human side, not just perfection. He cites Nike as a positive example.
You can listen to the podcast here:
